01. About
SCIENTISTDESIGNERCREATIVEHUMAN
CHRIS MADDISON
02.
HUMAN FOR HIRE
I’m a stickler for detail. While this innocent obsession is, I grant, annoying to friends as I scrutinise menu fonts at dinner, it has some serious advantages when you’re a branding designer. For me, a brand in its simplest form is your ‘gut feeling’ about a product, service or organisation. That feeling is shaped not by a single piece of design, like a snazzy website, but by a collection of complimentary elements that all take customers on a journey; shaping how they think and feel. The colour of your logo, the words you use to describe yourself, the weight of your business card - it’s all branding and it all matters.
02.
HUMAN FOR HIRE
I’m a stickler for detail. While this innocent obsession is, I grant, annoying to friends as I scrutinise menu fonts at dinner, it has some serious advantages when you’re a branding designer. For me, a brand in its simplest form is your ‘gut feeling’ about a product, service or organisation. That feeling is shaped not by a single piece of design, like a snazzy website, but by a collection of complimentary elements that all take customers on a journey; shaping how they think and feel. The colour of your logo, the words you use to describe yourself, the weight of your business card - it’s all branding and it all matters.
03.
IT'S PERSONAL
A strong brand should always represent the strengths, passions and personalities of those who represent it; creatively and honestly. The beauty of being an independent designer is that I get to spend a great deal of time getting to know the people I work with. By getting to know who you are, what makes you tick and what you want to achieve, the branding process becomes more collaborative, natural and fun. The result is a considered, authentic brand that’s true to who you are. A brand you can be proud of.
04.
THE SCIENCE OF DESIGN
Perhaps unusually for a designer, I’m also a scientist which has some surprising benefits when it comes to identity design. While the designer in me loves a pretty picture and some clever words, the scientist in me demands they’re based on solid research and good old quantifiable data. This admittedly makes my approach to design a little different in that I spend just as much time understanding your business’s marketing challenges as I do designing the media and materials to tackle them.
05.
CURRENTLY...
LISTENING TO
Season 1 [Episode 01-14]ANDREAS WIJK
READING
Steve JobsWALTER ISAACSON
